Learn the real difference between CPM, RPM, CPC, and CTR—and how each metric affects publisher revenue. This guide explains the formulas, when to use each metric, and how to improve your results with practical examples and optimization tips.
A sudden AdSense RPM drop can significantly impact website revenue, even when traffic remains stable. This article explains the real causes behind RPM decline, how long it typically lasts, and what publishers should do to recover earnings.
Advertising metrics are the foundation of digital ad revenue. This guide explains CPM, CPC, RPM, and CTR with clear formulas, real examples, and practical insights to help publishers understand how metrics work together to optimize monetization.