Learn the real difference between CPM, RPM, CPC, and CTR—and how each metric affects publisher revenue. This guide explains the formulas, when to use each metric, and how to improve your results with practical examples and optimization tips.
A sudden AdSense RPM drop can significantly impact website revenue, even when traffic remains stable. This article explains the real causes behind RPM decline, how long it typically lasts, and what publishers should do to recover earnings.
Advertising metrics are the foundation of digital ad revenue. This guide explains CPM, CPC, RPM, and CTR with clear formulas, real examples, and practical insights to help publishers understand how metrics work together to optimize monetization.
RPM in Google AdSense shows how much revenue you earn for every 1,000 pageviews from AdSense ads. This guide explains what AdSense RPM means, how it’s calculated, why it changes, and how it differs from marketing RPM in 2026.
Learn what CPM (Cost Per Mille) means, how it’s calculated, what affects CPM rates, and how publishers increase earnings in 2026.
Understanding RPM (Revenue Per Mille) helps publishers measure how much revenue a website earns per 1,000 pageviews. This guide explains what RPM is, how it’s calculated, why it matters for AdSense earnings, and how publishers can improve RPM using proven strategies in 2026.