2026 Advertising Metrics: CPM, RPM, CPC & CTR for Publishers
CPM Calculator Pro is an educational platform that provides advertising metrics tools and learning resources to help publishers, advertisers, and marketers understand and analyze ad performance.
Our platform includes free calculators, detailed explanations, and educational content covering CPM, RPM, CPC, CTR, and other advertising metrics — with more tools and insights continuously added.
Advertising Metrics Tools
We offer a growing collection of free advertising calculators designed to help you measure and understand ad performance accurately.
- CPM Calculator (includes CPC & CTR calculations)
- RPM Calculator (Page RPM & AdSense RPM)
- Additional advertising and revenue tools currently in development
RPM (Revenue Per Thousand Pageviews)
CPC and CTR Metrics
RPM shows how much revenue a publisher earns for every 1,000 pageviews. It reflects overall monetization performance and combines traffic, CTR, and ad value.
CPC and CTR help publishers understand user interaction and advertiser value. CPC measures the value of each click, while CTR shows how often users engage with ads.
Educational Articles & Blog
Our blog features in-depth articles and practical guides that explain advertising metrics, monetization strategies, and performance optimization techniques.
These articles are designed to help beginners and experienced publishers make data-driven decisions.
Advertising Glossary (A–Z)
We maintain a comprehensive advertising glossary that explains key marketing and monetization terms in clear, simple language — from CPM and RPM to advanced advertising concepts.
Why Use Our Platform
- Free and accurate advertising calculators
- Built for publishers and AdSense users
- Clear explanations without technical jargon
- Educational content designed for real-world use
- Continuously expanding tools and resources
More Tools Coming Soon
We are continuously expanding our platform with additional advertising metrics tools, calculators, and educational resources to support publishers as their monetization strategies grow.
To get started, explore our advertising calculators on the Home page or browse our educational resources to better understand how advertising metrics impact your revenue.
If you have any questions, feedback, or suggestions, feel free to contact us — we’re always happy to hear from you.